by Joshua Minton
Using The Tipping Point definitions, there are four types of people that serve to unleash a social epidemic or an "IdeaVirus" as master Seth Godin would say.
The truly successful people on the Internet (meaning the ones making a fantastic financial living and who are also communicating with the most individuals on a consistent and constructive basis) are the ones sharpening each of these talents and essentially creating an information dissemination model that is protecting our individual freedom as well as securing the public welfare.
Here are the types of people who make things happen as described in The Tipping Point:
- Connectors: These are the people who have made connections with many, many people. They spread idea viruses by mentioning them to everyone they see and still maintain at least low quality level communications with.
- Mavens: These are the people who know everything there is to know about one or many subjects. These are the obsessive bastards that we can only see on a semi-annual basis by choice because their OCD personalities drive us to the edge of our sanity. Mavens are very important because these are the people that everyone goes to when they need information. They become what Seth Godin calls "Heavy Sneezers," which are people who, when they give advice or information, you damn well better to listen to them because it's like it's coming straight out of Yoda's mouth.
- Salesmen: These are people who could convince you to purchase a debilitating disease for yourself if they talked long enough. These are the truly impassioned actors of our society, much more animated than even the best movie and television actors. If you don't believe me, then just listen to that voicemail again--I'd buy anything from that guy.
The truly successful people on the Internet will be, in a sense, super-human with the ability to connect to people, gather massive amounts of information about topics people want to know about, and who have developed a unique style of delivery that appeals to the emotions and intellect of their crafted audience.
When there enough of these individuals to reach a critical mass, we will be living in a BlogoCentric world where information flows where it is needed in the speed of life. Because of this, the power beauracracy had better watch out.
Here is how it happens: Some dumb ass takes a funny voicemail he receives as an e-mail attachment that was part of a mass forward; he changes the communication medium to something accessible to a few technologically enlightened people now (I'm talking about podcasts here).
A major podcast expert, blogger and Connecting information Maven Salesperson who has developed an effective style of communication that appeals to many powerful people, picks up that voicemail podcast on the unknown dumb ass's site and directs thousands of Internet users towards this little nugget of information in the backwaters of the Internet. This person becomes a traffic cop of social attention and this is why the pezzonovante are running scared and doing everything they can to tie a rope around free speech on the Internet before they lose their hides along with their power.
Let's say that some of these people stopping in to review a particular piece of information begin looking around the dumb ass's site, which contains all sorts of great content. Some of them may sign up for the site's RSS feed or bi-weekly newsletter which keeps them plugged into the site's information funnel.
Some of these people will become lifers when it comes to the dumb ass's site--they will put you that dumb ass in their circle of trust and look upon them as a necessary information resource that makes living life in modern day society easier.
The wonderful truth is that each one of us is an expert and is passionate about at least one thing. We can each take the time to learn the skill sets to become information Mavens who Connect easily with people and communicate with them in a distinct way that attracts and holds their attention; and we can use the the current information tools which allow immediate quality exchanges of information.
The BlogoCentric communication process will completely revolutionize the way human beings share knowledge, ideas, emotion, and most importantly--power.
TAGS: Blogging, Blogosphere, The Tipping Point, Seth Godin, Malcolm Gladwell
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I was in Best Buy the other day and was walking past the music section. I was approached by a young burly black dude who offered the seminal Best Buy greeting, "Is there anything I can help you find today?"
This is, by far, the best of the movies so far. This was my favorite of the novels so far so I had the highest expectations which were all sated.





